Talbot Mills Research specialises in corporate and political research.

Our unparalleled understanding of the public mindset based on years of experience and innovative research methodologies is what sets our projects and advice apart.


We deploy a full range of qualitative and quantitative research methods to measure sentiment, understand what's driving it, and provide insights into shifting it. Our experience in fast-moving political and corporate environments means we can turn around your important projects quickly and provide results when you need them.


We’ll take your research beyond the numbers, providing strategic insights for better decisions and managing risk. Our unique understanding of New Zealanders provides unrivalled context and decades of experience alongside the most influential political and corporate leaders means plain-English reporting you can put to use immediately.

David Talbot

Legally qualified, with a background in political and corporate research, communications, and campaigning, David brings a wide range of skills to all projects. As well as working with many of New Zealand’s leading decision makers and corporates, he manages the research programme of New Zealand Prime Minister Jacinda Ardern.

Stephen Mills

Stephen has extensive experience working at the top level in politics both sides of the Tasman and involvement in many landmark issue management and political campaigns. Stephen was a senior political adviser to New Zealand Prime Minister David Lange and following his resignation in 1989 to then Deputy Prime Minister Rt Hon Helen Clark.

Thomas Butt

Data Science

Thomas is a master of quantitative methodology, data visualisation and advanced statistical techniques.

Dean Teiho


Dean keeps the company technology running and supports the smooth running of our online focus groups.

Dan Gueco


Dan excels in data science and statistics. He provides support across our quantitative research offerings.

Evotia Purcell


Evotia heads up our qualitative recruitment and logistics. She ensures these projects run smoothly and to specification.

Jo Van Dongen


Jo oversees group finances. She's the person to contact in relation to supplier details and with invoicing questions.

Our approach

No two problems or projects are the same. We use our expertise and experience to build the right research solutions for every individual client, and back that up with pragmatic, high-quality, strategic advice.

Sometimes client needs might be best met with a quick module in our daily tracker, other times it might demand large-scale qual and quant. Years of experience guarantees we'll always recommend the right approach for every project.

Daily omnibus tracking

We assist brands in measuring and tracking sentiment across metrics like reputation, favourability, trust, and social licence. High resolution daily figures allow almost real-time measurement - crucial with fast moving issues or in crisis situations. These nationally representative surveys run continuously in both Australia and New Zealand and our methodology delivered the best result of any poll in New Zealand's 2020 election.

Quantitative surveys

When deeper insights are required we rely on robust stand-alone online surveys, weighted to national census figures across key demographics. Where necessary we work with a worldwide network of panel providers to access global insights. We specialise in public segmentation studies which provide rich insights for the development of audience personas, communications, and behaviour change campaigns.

Qualitative projects

Qualitative research is often crucial to making sense of quantitive data. Much of our advice is underpinned by expert qualitative understanding built up over the course of thousands of sessions with diverse Australasian audiences. We conduct focus groups and stakeholder depth interviews both face-to-face and online for reliable national and international coverage, and insights that have been sustainable through Covid.

Subscription services

Our New Zealand Insight report is a long-standing monthly resource available on a subscription basis. The core set of outputs covers the political and economic environment, including things like preferred Prime Minister ratings and economic expectations. These core metrics are regularly supplemented with issues like vaccination, climate change, and news story awareness as events demand. Covid attitudes have of course been central to recent reports. Get in touch to enquire.

Contact details

David Talbot: +64 21 607 700 | david@talbotmillsresearch.co.nz
Stephen Mills: +64 27 543 7167 | stephen@talbotmillsresearch.co.nz

To discuss your needs and how we might be able to help drop us a note using the email form below or you can automatically book a 15 minute slot to catch up via Zoom.

Suite 219, 318 Lambton Quay, Wellington 6011
Suite 305, 48 Greys Avenue, Auckland 1010
Level 12, 200 Mary St, Brisbane, Qld, 4000