Talbot Mills Research specialises in corporate and political research.
Our unparalleled understanding of the public mindset based on years of experience and innovative research methodologies is what sets our projects and advice apart.
We deploy a full range of qualitative and quantitative research methods to measure sentiment, understand what's driving it, and provide insights into shifting it. Our experience in fast-moving political and corporate environments means we can turn around your important projects quickly and provide results when you need them.
We’ll take your research beyond the numbers, providing strategic insights for better decisions and managing risk. Our unique understanding of New Zealanders provides unrivalled context and decades of experience alongside the most influential political and corporate leaders means plain-English reporting you can put to use immediately.
Legally qualified, with a background in political and corporate research, communications, and campaigning, David brings a wide range of skills to all projects. As well as working with many of New Zealand’s leading decision makers and corporates, he manages the research programme of New Zealand Prime Minister Jacinda Ardern.
Stephen has extensive experience working at the top level in politics both sides of the Tasman and involvement in many landmark issue management and political campaigns. Stephen was a senior political adviser to New Zealand Prime Minister David Lange and following his resignation in 1989 to then Deputy Prime Minister Rt Hon Helen Clark.
Thomas is a master of quantitative methodology, data visualisation and advanced statistical techniques.
Dean keeps the company technology running and supports the smooth running of our online focus groups.
Dan excels in data science and statistics. He provides support across our quantitative research offerings.
Evotia heads up our qualitative recruitment and logistics. She ensures these projects run smoothly and to specification.
No two problems or projects are the same. We use our expertise and experience to build the right research solutions for every individual client, and back that up with pragmatic, high-quality, strategic advice.
Sometimes client needs might be best met with a quick module in our daily tracker, other times it might demand large-scale qual and quant. Years of experience guarantees we'll always recommend the right approach for every project.
Daily omnibus tracking
We assist brands in measuring and tracking sentiment across metrics like reputation, favourability, trust, and social licence. High resolution daily figures allow almost real-time measurement - crucial with fast moving issues or in crisis situations. These nationally representative surveys run continuously in both Australia and New Zealand and our methodology delivered the best result of any poll in New Zealand's 2020 election.
When deeper insights are required we rely on robust stand-alone online surveys, weighted to national census figures across key demographics. Where necessary we work with a worldwide network of panel providers to access global insights. We specialise in public segmentation studies which provide rich insights for the development of audience personas, communications, and behaviour change campaigns.
Qualitative research is often crucial to making sense of quantitive data. Much of our advice is underpinned by expert qualitative understanding built up over the course of thousands of sessions with diverse Australasian audiences. We conduct focus groups and stakeholder depth interviews both face-to-face and online for reliable national and international coverage, and insights that have been sustainable through Covid.
Our New Zealand Insight report is a long-standing monthly resource available on a subscription basis. The core set of outputs covers the political and economic environment, including things like preferred Prime Minister ratings and economic expectations. These core metrics are regularly supplemented with issues like vaccination, climate change, and news story awareness as events demand. Covid attitudes have of course been central to recent reports. Get in touch to enquire.
To discuss your needs and how we might be able to help drop us a note using the email form below or you can automatically book a 15 minute slot to catch up via Zoom.
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Talbot Mills Research in the news
Stephen Mills appears regularly on RNZ Nine to Noon - audio archive
16 October 2021
If these poll numbers continue, Nats could have a new leader by Christmas
21 October 2021
Covid-19 Delta outbreak: The Warehouse considers mandatory vaccinations for all staff by New Year's Day
14 October 2021
Majority support for 'no jab, no job' across several sectors - new poll
14 October 2021
New political poll: Act six points behind National, while David Seymour's popularity climbs - Talbot Mills Research
27 September 2021
A sign of reluctance from New Zealanders to see border restrictions relaxed, just yet
17 September 2021
Collins the master of her own death spiral
10 August 2021
Fair Enough? New Research Outlines Kiwis’ Views On Fairness
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