Research

We deploy a full range of qualitative and quantitative research methods to measure sentiment, understand what's driving it, and provide insights into shifting it. Our experience in fast-moving political and corporate environments means we can turn around your important projects quickly and provide results when you need them.

Strategy

We’ll take your research beyond the numbers, providing strategic insights for better decisions and managing risk. Our unique understanding of New Zealanders provides unrivalled context and decades of experience alongside the most influential political and corporate leaders means plain-English reporting you can put to use immediately.

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Our approach

No two problems or projects are the same. We use our expertise and experience to build the right research solutions for every individual client, and back that up with pragmatic, high-quality, strategic advice.Sometimes client needs might be best met with a quick module in our daily tracker, other times it might demand large-scale qual and quant. Years of experience guarantees we'll always recommend the right approach for every project.Increasingly we work around the world and across timezones. We're set up to mobilise fast when needs demand: Australia, New Zealand, Canada, and the United Kingdom.

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Daily omnibus tracking

We assist organisations and brands to measure and track sentiment across metrics like reputation, favourability, trust, and social licence. High resolution daily figures allow almost real-time insights - which are crucial with fast moving issues or in crisis situations. Our nationally representative surveys run continuously in both Australia and New Zealand and our methodology delivered the best result of any poll in New Zealand's 2020 election.

Quantitative surveys

When deeper insights are required we rely on robust stand-alone online and CATI surveys, weighted to national census figures across key demographics. Where necessary we work with a worldwide network of panel providers to access global insights. We specialise in public segmentation studies which provide rich insights for the development of audience personas, communications, and behaviour change campaigns.

Qualitative projects

Qualitative research is often crucial to making sense of quantitive data. Much of our advice is underpinned by expert qualitative understanding built up over the course of thousands of sessions with diverse Australasian audiences. We conduct focus groups and stakeholder depth interviews both face-to-face and online for reliable national and international coverage, and insights that have been sustainable through Covid.

Subscription services

Our New Zealand and Australia Insight reports are available on a subscription basis. The core set of outputs covers the political and economic environment, including things like preferred Prime Minister ratings and economic expectations. These core metrics are regularly supplemented with issues like vaccination, climate change, and news story awareness as events demand. Economic attitudes have of course been central to recent reports. Get in touch to enquire.

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